Helichrysum italicum or Helichrysum angustifolium of the family Asteraceae is a flowering plant of the daisy is sometimes called a curry plant because of the strong smell of its leaves. It grows on dry, rocky or sandy ground around the Mediterranean. The stems are woody at the base and can reach 60 cm or more in height. The clusters of yellow flowers are produced in summer; they retain their color after picking and are used in dried flower arrangements.
The plant produces oil from its blossoms which is used for medicinal purposes. It is anti-inflammatory, fungicidal, and astringent. It soothes burns and raw chapped skin. It is used as a fixative in perfumes and has an intense fragrance.
Its cosmetic composition, especially as an anti-ageing agent and its hydrating factor is obtained only from the flowers of Helichrysum Italicum from the variety serotinum. The Helichrysum Italicum is most particularly intended for treatment of the face and body in a battle against aging skin and especially in the prevention of wrinkles. It hydrates skin enabling cells to revive and also acts as a barrier protecting skin from the damaging effects of the environment such as the sun
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